BIG ICE
BIG ICE is a Cincinnati-based specialty ice company producing crystal-clear, handcrafted cocktail ice for 200+ bars, restaurants, and hotels across seven Midwest cities. TGD developed and manages their social media presence—writing caption copy, video overlay scripts, and carousel content for venue collaborations from Jeff Ruby's to neighborhood craft cocktail bars. We built the "BIG ICE Bonus Club," a tiered influencer program with compensation structure, legal framework, and outreach strategy designed to scale across markets. Beyond content, TGD produces on-site video at partner venues, capturing bartenders and cocktails in a way that drives traffic back to local spots. As BIG ICE expanded to Louisville, Indianapolis, and beyond, we extended the program to give every participating city the same content love.
CLIENT
BIG ICE
YEaR
2022 - Present
SERVICE
Social Media Management, Video & Photo Content, Influencer Campaigns & PR
SOCIaL IMPaCT
TGD's content strategy for BIG ICE centered on one idea: the best marketing happens when people slow down and connect. We developed the "Slow Melt Conversations" and "Cocktails, Connection & Curiosity" carousel series—guides that encourage real dialogue at the bar, from conversation starters to tips on reading the room. The Golden Fork Cube campaign with Cincinnati Magazine turned Cincinnati Restaurant Week into a citywide treasure hunt, driving traffic to partner venues while generating shareable buzz. Our venue-specific content consistently highlighted not just the ice, but the bartenders, the craft, and the experience—positioning BIG ICE as a brand that supports the hospitality community it serves.
SOCIaL CaROUSELS
SOCIaL VIDEO CONTENT
click to play video
