ETXE HOSPITaLITY
When Chef David Matern and Heather Brady left the acclaimed Boca Restaurant Group to launch Cincinnati's first Basque steakhouse, they partnered with TGD to build the brand from scratch. We developed Etxe's complete visual identity, produced their hero brand films and ongoing photo/video content, built and manage their website and e-commerce platform, and run daily social media. Our influencer campaign brought targeted local creators to generate authentic buzz, while strategic PR outreach positioned their expansion as a neighborhood dining destination story.
CLIENT
Etxe Basque Steakhouse
YEaR
2025 - Present
SERVICE
360 Marketing: Strategy, Graphic, Social Media Management, Video & Photo Content, Web Development & Management, Influencer Campaigns & PR
SOCIaL IMPaCT
TGD's marketing approach for Etxe turned a culinary residency into a cultural moment. Through targeted social media campaigns, influencer activations with Cincinnati's top food voices, and content that prioritized storytelling over selling, we built brand awareness and demand ahead of opening day. Our work included daily social media management, influencer strategy and outreach, brand photography direction, and campaign development for wine dinners and special events. The impact: organic community growth, consistently sold-out reservations, and a social presence that matched the quality of what was happening in the kitchen.
PROMOTIONal & EVENT GRaPHICS
SOCIaL VIDEO CONTENT
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